INDIANAPOLIS (June 4, 2024) – Lucas Oil Products, the world leader and distributor of high-performance automotive additives and lubricants, announced that the Philadelphia Union has joined Inter Miami and the LA Galaxy as part of the Lucas family for the 2024 Major League Soccer season. ANC, the company’s visual display and digital signage agency for more than 10 years, enables the partnership and branding across the teams’ vibrant stadiums.
As the Official Oil and Additive for all three teams, which includes digital signage at home games, a wide range of new demographics will experience Lucas’ hard-charging lifestyle – also reflected with the brand’s presence in motorsports and other American sports like the NFL. MLS’ explosive growth and the massive global popularity of soccer gives Lucas Oil the opportunity to share its story with new audiences.
“Major League Soccer and the sport’s values of teamwork, excellence and community engagement align perfectly with Lucas Oil’s brand values,” said Melissa Wonser, Vice President of Marketing for Lucas Oil. “Soccer fans are some of the most energetic and passionate on Earth, and we’ve seen that first hand through the LA Galaxy and Inter Miami – elevated even more with the arrival of Lionel Messi and prominent players from Europe. With the addition of the Philadelphia Union and the rapid growth of the MLS, we’re greatly enhancing market presence and sharing how Lucas products benefit everyday drivers, gig economy workers, fleets and everyone in between.”
“We are thrilled to continue our relationship with Lucas Oil and take this integration to the next level for the LA Galaxy fan base,” said Josh Veilleux, Senior Vice President of AEG Global Partnerships. “Lucas Oil’s commitment to customer satisfaction and superior products aligns perfectly with our club’s ethos and our focus on delivering the best for the best fans in MLS. We are confident that this partnership will benefit both parties as well as our loyal LA Galaxy fans.”
Lucas’ MLS activities reinforce the company’s rich history in supporting various sports and motorsports series, including partnerships with NFL teams, NASCAR, IndyCar, Monster Jam, Major League Fishing and more.
“We are proud of our strategic partnership with Lucas Oil in sponsoring LA Galaxy, Philadelphia Union, and Inter Miami CF for the 2024 MLS season. These teams are not only historic with loyal fan bases, but they are also strategically positioned in key markets that are vital for Lucas Oil and its retailers,” said John Obropta, Chief Revenue Officer of Advertising at ANC. “From the historic appeal of LA Galaxy and Philadelphia Union to the global visibility that comes with Lionel Messi at Inter Miami CF, this collaboration is set to grow our brand presence significantly. We are excited about this opportunity and anticipate a future of significant growth and success with these esteemed clubs.”
For more information or to schedule an interview with Lucas Oil and ANC executives, contact [email protected].
