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Corona, CA (Feb. 12, 2014) - A founding member of Team Lucas and Lucas Oil motorsports events, E3 Spark Plugs has partnered with Team Lucas for a seventh season to sponsor Lucas Oil's Off Road Racing, Late Model Dirt, Drag Boat Racing, American Sprint Car, Modified, and EnduroCross Championship series. Included is title sponsorship of the Lucas Oil Pro Pulling League's Unlimited Modified Class, as well as a presence at Lucas Oil's I-10 Speedway in Blythe, California, and Lucas Oil Speedway in Wheatland, Missouri.

E3 Spark Plugs will be involved in more than 100 Lucas Oil events this year in-tandem with Team Lucas. Bob Patison, Lucas Oil Executive Vice President & MAVTV President, said E3 Spark Plugs' continued support also receives significant TV presence during CBS, CBS Sports Network, NBC Sports Network and MAVTV broadcasts of Lucas Oil events.

"Simply, Lucas Oil couldn't bring exciting motorsports to fans without help from long term commitment partners like E3 Spark Plugs," Patison said. "It's a tremendous commitment E3 Spark Plugs has to racing, racers and fans. We're lucky and honored to have E3 Spark Plugs' support, and know our fans will support the company in return."

Todd Arey, E3 Spark Plugs President & CEO, said: "Motorsports ignite our passion at E3 Spark Plugs and Team Lucas and the Lucas Oil racing ecosystem provide the perfect test bed for our product. In 2014 we plan to introduce a new race line of spark plugs designed specifically for the racer from Top Fuel drag racing to the dirt tracks."

With decades of experience in engineering and automotive technology, the founders of E3 Spark Plugs realized the key to producing better product didn't rest in use of fancy metals, but required a new approach in electrode design that improved performance. After years of research, the E3 Diamond Fire spark plug electrode was developed as a better way to control burn and allow a faster flame that improved spark within combustion, resulting in increased power output, fuel efficiency and reduced emissions for gasoline engines. Today, E3 remains dedicated to reducing greenhouse emissions by limiting unburned fuel.

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Team Lucas is an alliance between Lucas Oil Products and select marketing partners to offer brand awareness, maximize television coverage and enhance live, 'family friendly' experiences for fans across multiple motorsport events. Lucas Oil Products is the world leader of high-performance lubricants and problem-solving additives, and distributes 272 unique formulations in 34 countries, with continued growth every year. Its television production arm, Lucas Oil Production Studios, manages high-def facilities that create more than 300 hours of programming for CBS, CBS Sports, NBC, NBC Sports and the Lucas-owned MAVTV Network.

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