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Lucas Oil Products, Inc.

Racing Anywhere, Anytime!

Racing Anywhere, Anytime!

Speedway Illustrated (August 3, 2016) - Many long for the days of watching professionally-produced short­ track-racing programming on TV In the 1990s, "Winter Heat Series" aired on TNN (since relaunched as Spike) and later on ESPN2, which featured racing from Arizona's Tucson Speedway (see the next feature, "Back on Track;' about Tucson). It satisfied a racing enthusiast's thirst for motorsports during the long off-season. The show also introduced viewers to the likes of Greg Biffle, Kurt Busch, Kevin Harvick, Ron Hornaday Jr., and Mike Skinner. "Winter Heat Series" was the first television venture for Lucas Oil Production Studios. Twenty-plus years later, the same company launched LucasOilRacing.TV, a 24/7 destination of motorsports-related video content and more, accessible virtually anywhere with a high-speed connection, on many different types of devices, from your HD TV to your tablet or phone.

"It is our belief that there is a large motorsports base-grassroots motorsports genre, by that I mean, sprint cars, midgets, late models, and things of that nature-being underserved, that don't have access to as much program­ ming that the sport deserves," says Bob Patison, president of LucasOi!Racing.TV.

Several outlets offer streaming motorsports video, but LucasOil­Racing.TV provides a lot more than many of them, and for a lot less. Like most, you can view LucasOilRacing.TV through a web browser. However, you can also stream LucasOilRacing.TV on sev­eral devices-Google Nexus Player, Ama­zon FireTV, and Roku. By the end of the year, they anticipate availability on Apple products (iPad, iPhone, and AppleTV), Android tablets and phones, Kindle Fire, and Xbox One and Xbox 360. It costs only $59.99 per year ($4.99 per month) or, if you prefer, you can pay in monthly installments of $6.99. Either way, it winds up being cheaper than most streaming motorsports video sources, which often charge per race close to what LucasOil­Racing.TV charges for the year, making it an extremely economical way to get your racing fix.

"We're not trying to make t his work on a business model that's built off of high-dollar, one-off pay-per-view events," Patison says. "This is a 24/7, 365-days-a­ year offering of great motorsports content at a price that's very modest compared to what else is out there, and the con tent quality is actually higher."

The TV-grade production quality of LucasOilRacing.TV sets it laps ahead of what you find elsewhere. The high­ caliber camera work is matched by the experienced announcers, which include many names you may recognize from watching motorsports on television in the past, like Dave Argabright, Dave Despain, Bob Dillner, and Ralph Sheheen. www.LucasOilRacing.TV gives motorsports the respect it deserves.

"We have top quality ta lent, techni­ cians, and producers," says Patison. "The resources that are being dedicated to the app are every bit as good as what is being dedicated to the television properties that we produce for not only MAVTV, but also for NBC and CBS."

LucasOilRacing.TV allows viewers to see short-track stars from around America and beyond in action like Austin Barnes, Scott Bloomquist, Dylan Cappello, Bryan Clauson , Jonathan Davenport, Wayne Johnson, Tim McCreadie, and Aaron Reutzel, among others. Its lineup includes live and on-demand programming that offers something for every race fan. Flag-to- flag coverage from the Lucas Oil American Sprint Car Series (ASCS), Lucas Oil Late Model Dirt Series, Lucas Oil Chili Bowl Nationals, Lucas Oil Mod i fied Series, Lucas Oil Speedway, and more. LucasOilRacing.TV also has AMA flat track, American Sprint Boat (ASB) Racing, Lucas Oil Drag Boat Racing Series, Lucas Oil Off Road Racing Series, Lucas

Oil Pro Motocross Championship, and Lucas Oil Pro Pulling League. If you enjoy international motorsports, take a look at ANDRA drag racing (Australia), Lucas Oil Australian Sprintcar Championship, Briti sh F I Sidecar Championship, Ginetta GT4 SuperCup, FIM X-Trial World Championship, Renault Clio Cup, and FlA World Rally Championship. In addition, if you like motorsports talk shows, The Dave Despain Show is among its offerings as well as other shows that motorsports enthusiasts may like, such as mixed martial arts (MMA) from the King of the Cage.

"We want people to experience things for the first time," Patison says. "We touch on the big touring series, but we also tap into the very good, high quality regional series. That's the kind of content you don't get on television, but it's still great entertainment. Race fans love it."

While Lucas Oil properties make up the backbone of what LucasOilRacing.TV offers, it continues to seek programs outside of what it owns. "We do not wa nt this to be a 24/7 Lucas network ," says Patison. "Seventy percent of t he content that 's on the app is not Lucas branded or sponsored. We're looking beyond properties we own and operate. As we evolve, you'll see the disparity between Lucas content and non-Lucas content get greater and greater."

LucasOilRacing.TV seeks your input on how to grow their offerings, too.

"We want to invite your readers to contact us with suggestions," Patison says. "If anyone that has a thought on what may be well su ited for the app, we want to hear from them. They can contact me directly at This email address is being protected from spambots. You need JavaScript enabled to view it.."

Patison's offer reflects their customer service efforts.

"We have a [dedicated] tech department ," says Patison. "You're going to get a very quick response, because we want to make sure they enjoy the expenence.

At the end of the day, Patison hopes www.LucasOilRacing.TV grows as far as the World Wide Web can take it.

"I hope it turns into an international corral for us to deliver content to the world ," Patison says. "[I hope LucasOil Racing.TV] brings awareness of the types of racing we enjoy in the United States that large portions of the world have never been exposed to."