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Lucas Oil Products Extends and Expands Partnership with PBR into 10th Year and Beyond

Professional Bull Riders

CORONA, Calif. (January 2, 2020) – Lucas Oil Products, the globally renowned American based manufacturer and distributor of additive and lubricant products, has announced it will continue its partnership with the Professional Bull Riders (PBR) for the 2020 season, starting with the Unleash the Beast Tour. The multi-year extension guarantees Lucas Oil will remain the "exclusive motor oil/additive and lubricant car care products manufacturer" of the PBR for the 10th year.

"We look forward to continuing our involvement with the PBR series for the tenth year and beyond," said Tom Fredrickson, Chief Operating Officer, Lucas Oil. "The athletes and fans of the PBR are incredibly passionate about the sport and rely on their everyday vehicles to go to and from work, and to the bull riding events. With this partnership, we can provide a full line of problem-solving lubricants and additives, so they don’t have to worry about missing out because of car troubles."

In addition to its involvement in the televised Unleash the Beast, Lucas Oil's partnership includes the Pendleton Whisky Velocity Tour, PBR's premier expansion tour that brings the sport to more than 30 cities across the United States, reaching new fans and markets with world-class bull riding events. Lucas Oil will now also sponsor the PBR Global Cup, a popular five-country team tournament akin to The “Olympics of Bull Riding,” which features the best riders from five countries (Australia, Brazil, Canada, Mexico and the United States) in a unique team format. The PBR Global Cup, which has stopped in Edmonton, Alberta, Canada, and Sydney, Australia, will next visit AT&T Stadium, home of the Dallas Cowboys, in Arlington, Texas in February.

"PBR is thrilled to partner with our friends at Lucas Oil in expanding the brand’s PBR footprint across our two top U.S. tours and into the PBR Global Cup," said Sean Gleason, CEO, PBR. "Over the years, Lucas Oil has used their expertise in creative marketing to help the PBR become one of the fastest growing sport in North America and introduce our athletes to new audiences.”

From early January to the end of April, the PBR Unleash the Beast Tour will visit twelve states across the country, beginning with New York, Illinois and New Hampshire before heading West to California. Other tour stops during the season include a journey to the South-Central region of the United States in Oklahoma, Missouri, Arkansas, Georgia and a few other states before the summer break. The PBR Unleash the Beast Tour resumes at the end of July with the ever-popular Last Cowboy Standing event at Cheyenne Frontier Days in Cheyenne, Wyoming. It then continues on through Utah, Oklahoma, Texas, Tennessee, Washington, California, Missouri, Virginia, Florida and closes out with stops in Minnesota, and Idaho prior to the November 2020 World Finals in Las Vegas.

The 2020 PBR season bucks off inside Madison Square Garden on January 3rd. For more information on the 2020 schedule or to purchase tickets, visit PBR.com.


About Lucas Oil products, Inc.

Lucas Oil products was founded by Forrest and Charlotte Lucas with the simple philosophy of producing only the best line of lubricants and additives available anywhere. Since its inception, Lucas has steadfastly adhered to this corporate objective. Through innovative product research and development, along with aggressive marketing programs, Lucas has established itself as the top selling additive line in the United States. Additionally, Lucas Oil offers a premium line of motor oils, greases, fuel treatments, industrial lubricants, and problem solving additives to help firmly establish Lucas Oil as a prominent figure in the marketplace.

For more information, visit www.LucasOil.com and on Facebook at www.facebook.com/OfficialLucasOil

About PBR

PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of Endeavor, a global entertainment, sports and content company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.